SIMI.LY is a machine learning, crowd sourced, and contextual personal shopping assistant. The app is 80% search 20% discoverability. Our goal was to create a space where user could get the best product for the best price. You open the app and can search for your desired product or discover new ones. Once you start a search the app will ask you a series of questions in order to find the perfect product for you based on your search criteria.
UX, UI, Sketch, Wire framing, Branding
SIMI.LY recognizes your favorite places to shop and sends alerts if there are items you have saved or searched. SIMI.LY also notifies you they are available at the current retailer.